Paramount+ has unveiled its plans for the 2025 San Diego Comic-Con, running July 23 through July 27 in downtown San Diego. The streamer is bringing its popular immersive fan experience “The Lodge” back to the pop culture convention for the third consecutive year. This year’s activation will be set up Happy Does (340 Fifth Ave, San Diego, CA 92101), with reservations available via Feverup.
Paramount+ also announced plans for the “Paramount+ Mountain Experience” crane challenge on the convention center floor, as well as a “Nerd Out” fan booth on the lawn outside the Omni San Diego Hotel at the Ballpark (675 L St, San Diego).
“The Lodge” at San Diego Comic-Con Details
- The DEXTER: RESURRECTION vault: The Vault has reopened…and it remembers everything. Hidden behind the sleek facade of a wine cellar lies a mysterious Vault, an unsettling shrine to the darkest corners of human nature. Inside, guests will discover a chilling collection of relics, case files, and twisted keepsakes from some of history’s most notorious killers, all curated with cold precision in true Dexter fashion.
- Experience STAR TREK: STRANGE NEW WORLDS and STARFLEET ACADEMY: To celebrate the spirit of STAR TREK: STRANGE NEW WORLDS season three, fans are invited to step inside an oversized Starfleet holodeck, a fully immersive sci-fi playground featuring a series of interactive vignettes, each inspired by specific episodes from the upcoming season. Guests can sip cosmic cocktails in the romantic ‘Intergalactic Love Lounge’ or dive into a campus-inspired environment of the STAR TREK: STARFLEET ACADEMY space that features exclusive themed swag. Designed for free exploration, social sharing, and full-throttle fandom, this holodeck journey lets guests experience the series like never before.
- The LANDMAN Patch Café: Step into an authentic slice of Midland, Texas and kick back in a faithful recreation of the series’ favorite watering hole. Guests can order up signature drinks at the bar in a M*Tex souvenir mug.
- Go off the grid with NCIS: TONY & ZIVA. Enter a world of espionage, romance, and high-stakes tension in this Parisian café with a twist. Inspired by Tony and Ziva’s journey, this space features a cozy exterior that hints at the quiet life they crave, while the inside transports guests to a different world. Step inside a stripped-down safehouse, complete with Easter eggs such as surveillance equipment, photos, and passports.
- Paramount Pictures invites fans to celebrate the legacy of the MISSION: IMPOSSIBLE franchise with an immersive experience that drops guests straight into the high-stakes world of Ethan Hunt. Die-hard fans and first-time agents alike will experience a one-of-a-kind photo opportunity in a recreation of the iconic scene from MISSION: IMPOSSIBLE (1996) where Ethan is lowered into a high-security vault. Guests can strike the legendary suspended pose for a personalized image to take home of their unforgettable IMF mission.
- Score a Touchdown at the CBS Sports Clubhouse, a stadium-inspired space repping all things THE NFL ON CBS. Fans can take a seat in the arena-style bleachers or check out a vibrant arc of all 32 jerseys, celebrating every team in the league. Down on the turf, guests can test their arm in a target practice challenge. The UEFA Champions League-themed sports bar is also the perfect spot to kick back and relax.
- Select fans can also participate in an interactive social experience while they wait in line for The Lodge at the Paramount+ Fan Frontier Outpost. Guests will have a chance to “claim” their very own spot on the legendary Paramount Mountain* inspired by Paramount+ IP such as SPONGEBOB SQUAREPANTS, STAR TREK, YELLOWJACKETS, SURVIVOR, and more in a fun and unique way. Upon exiting The Lodge, participants can pick up their personalized printed “deed” at the outpost and a digital copy will be sent via SMS. Operating hours: Thursday, July 24 – Saturday, July July 26 for three sessions between 11AM – 2PM. (For entertainment purposes only. This is not a real deed and does not entitle the recipient to any property rights. )
- For the first time ever, Pluto TV, the global leader in FAST and the complimentary free streaming service to Paramount+, will also be featured in The Lodge. This summer, Pluto TV is exploding with hundreds of fan-favorite blockbusters and cult-classics films – all for free. To celebrate the service’s “Summer of Cinema” campaign, the Pluto TV activation will be bursting with free popcorn, slushies, and a one-of-a-kind photo op.
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